Arcadia comes to London
Adventure Travel Show · 9–10 January 2027 · London
Arcadia comes to London
The only Greek exhibitor at the UK’s festival of adventure travel — one sustainable destination, served at Stand C20.
Why Arcadia, why now
Britain invented the walking holiday — and Arcadia is where Europe’s oldest travel dream still walks village to village. The region behind the word itself is now organised into one coherent, sustainable destination: certified trails, family-run stays, zero-food-miles gastronomy — and a single local partner to plan it all with.
HIKE
Arcadia Trails
The certified Menalon Trail — Greece’s first “Leading Quality Trail — Best of Europe” — plus two new routes in development on Parnon and Mount Lykaion, shaped with specialist operators.
TASTE
The Arcadian Breakfast, at the stand
A degustation of zero-food-miles Arcadia: PDO Pilafa apples, mountain honey, cheeses, Mantinia wines. Taste the destination before you visit it.
WIN
The Arcadian Experience
Enter our prize draw at Stand C20 and win a slow-travel escape in Arcadia — the stay, the trail and the table, hosted by the members of the network.
At Stand C20
Two days, one stand, the whole of Arcadia — its people, its trails and its table, live in Islington.
- The four pillars — STAY | HIKE | TASTE | EXPLORE
- Arcadian Breakfast tastings through the day
- Meet the network’s members and plan your route on the map
For trade & media
Book a meeting slot at the show — product, itineraries, rates and co-design of routes, with the whole region behind a single point of contact.
- Walking & adventure operators — self-guided and guided
- Greece specialists & small-scale travel brands
- Travel media and creators
For route planners: first pick on two new trails
The Parnon and Lykaion routes are being documented now. Operators who engage early shape the stages, overnights and logistics around their guests — not after the fact. This is the moment the map is still being drawn.
Meet us in London
Come and taste Arcadia at Stand C20 — or book a meeting slot in advance and we will come prepared with product that fits.